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Owning & Operating a

Winery or Brewery

July 22, 2009 -- Portland, OR










If you own or operate a winery or brewery, or if you’ve considered entering the exciting and lucrative world of the alcohol industry, this program is a must! Seasoned practitioners to novices will gain invaluable insight into such important topics as:

  • Licensing and Permitting a Winery or Brewery
  • Labor and Employment Issues Specific to the Alcohol Industry
  • Distribution and Shipping Updates
  • Property and Business Valuations
  • Trademarks
  • Environmental Law
  • Public Relations and Sales
  • Contract Brewing and Winemaking
  • Keynote Presentation – “Spirits – The Next Step”
Wineries and breweries in Oregon and the Northwest are booming industries, undergoing constant change and growth. Urban Breweries, the hot industry in the 1980s and 90s are being augmented with urban wineries and distilleries. Large wineries, once sparse, are exploding in Central Oregon and Washington.

Thank you to the Seminar Co-Sponsors Beer Northwest Magazine, Kennedy/Jenks Consultants, Fort George Brewery, Plazm and F.H. Steinbart Co. Be sure to check out the exhibit sponsored by Perkins Coie LLP.

Seminar Co-Sponsors:

Featuring Speakers From:
Columbia Distributing, Inc.
Craft Brewers Alliance, Inc.
Domaine Serene Winery
FedEx Services
Jordan Schrader Ramis PC
Kennedy/Jenks Consultants
Lane Powell PC
OR Liquor Control Commission
Perkins & Company
Perkins Coie LLP
Schwabe Williamson & Wyatt PC
Stillman & Associates, Inc.
Stoel Rives LLP
Trellis Wine Consulting LLC

Lee Medoff - Owner
House Spirits

Who Should Attend:
Winery Owners and Operators
Brewery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Architects and Engineers
Government Officials
Anyone Involved in or Interested in Owning a Brewery or Winery


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Wednesday, Jul. 22, 2009
9:00Introduction and Overview
Stoel Rives LLP
9:10Licensing and Permitting a Winery or Brewery
Complex Licensing and Permitting Issues including Urban Breweries and Wineries; Water Use Issues; Expansion Issues; Insurance and Bonding Issues; Parking and Density Issues; State of the Market
Craft Brewers Alliance Inc
Oregon Liquor Control Commission
Lane Powell PC
10:30Labor and Employment Issues in the Alcohol Industry
Risks and Risk Avoidance in the Alcohol Industry; Best Practices including Employee Compensation, Handbooks, Employment Eligibility Verification; Wage and Hour Compliance; I-9; Compliance Issues
Jordan Ramis PC
11:15Distribution and Shipping Updates
Finding and Selecting Distributors as well as Managing Those Relationships; Latest Changes in the Distribution Landscape; Internet Sales
Columbia Distributing, Inc.
FedEx Services
FedEx Services
12:00Lunch (on your own)
1:00Property/Business Valuations for Wineries and Breweries
History of the Oregon Vineyard and Winery and Brewery Industries; Statistics on Grape Varieties and Acreages; Valuation Techniques; Estimating Market Values for Winery Properties
Perkins & Company PC
Stillman & Associates, Inc.
What You Need to Know about Intellectual Property Protection; What is Protectable, What is Not? Establishing Value (Goodwill) in Intellectual Property; 10 Things You Didn’t Know about your Trademarks; The Importance of Labels and Price/Point Elasticity
Schwabe Williamson & Wyatt PC
Perkins Coie LLP
Stoel Rives LLP
2:45Environmental Law
Yes, You will be Affected. Update on Water Issues: Water Law and Water Supply; Wastewater Regulations and Management Options. Agricultural, Urban and Other Environmental and Regulatory Concerns, and the Costs That May Affect Your Bottom Line, will be Discussed
Kennedy/Jenks Consultants
Schwabe Williamson & Wyatt PC
3:45Public Relations and Sales
Defining Uniqueness - What Constitutes a Brand Story; Effectively Engaging the Media; ABCs of Account Sales Calls - Tips, Do’s and Don’ts
Trellis Wine Consulting LLC
Domaine Serene Vineyards and Winery
4:30Contract Brewing and Winemaking
Typical Contract Verbiage; Atypical Contracts and Accommodating Terms; Licensing, Insurance, Transport, Storage and Sales; Making Money from Your Equipment While Limiting Inventory; Certification
Stoel Rives LLP
5:00Refreshment Break
5:15Keynote Presentation Followed by Reception: Spirits - The Next Step
State of Spirits in the Alcohol Industry; Adding Spirits to your Repertoire; New Licensing, Permitting and Distribution Considerations
Bull Run Distilling Company
6:30Reception Ends


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Christopher R. Hermann, Program Chair, a partner with Stoel Rives LLP and founding chair of the firm’s Winery and Vineyard Management Group. His experience includes purchase and sale of wineries and vineyards, drafting/negotiating grape contracts, vineyard development, and bottling/distribution agreements.

Stuart W. Childs, PhD, RG, Senior Scientist with Kennedy/Jenks Consultants, is a consultant specializing in vadose zone flow and transport, with emphasis on land application of byproducts and wastewater for industries and municipalities.

Gregg Christiansen, President and CEO of Columbia Distributing, Inc., is responsible for all day-to-day functions of Columbia Distributing including sales, operations, and administration in Oregon and Washington.

Michael A. Cohen, a Shareholder with Schwabe Williamson & Wyatt PC. He focuses his practice in the areas of patent, trademark and copyright licensing; counseling, prosecution, enforcement and litigation of trademark, trade dress, trade secret and copyright rights.

Anne Donovan, SPHR, President of Xenium, has daily hands-on experience investigating harassment complaints, training supervisors and managers on compliance issues, and advising employers on state and federal employment laws.

Janene Grace, a Regulatory Specialist with Craft Brewers Alliance, Inc., previously worked as an Investigator at the Northwest Field Office of the Alcohol and Tobacco Tax and Trade Bureau. During that time, she performed numerous product integrity investigations.

Ronald G. Guerra is a member with Jordan Ramis PC in the firm’s Labor and Employment Law practice group. He brings a unique and diverse background to representing clients in employment and labor relations matters. He has become a foremost advisor on immigration reform and compliance issues, advising employers regarding current I-9 requirements.

Dixie G. Huey, Founder and Proprietor of Trellis Wine Consulting LLC, is a wine industry veteran with a decade of experience in marketing and management, and a wine marketing instructor at the Northwest Viticultural Center.

James Lynch is a Regional Manager with the Oregon Liquor Control Commission (OLCC), serving the four-county Salem region for the past four years. Prior to that, he served as an inspector for the OLCC in Southern Oregon for five years.

Lee Medoff, Founder of Bull Run Distilling Company, has 13 years of distilling experience and was formerly the owner of House Spirits. Bull Run, founded in 2009, is committed to producing only the finest quality products.

Keith H. Meyers, CPA, ABV, CFF, is a shareholder with Perkins & Company PC. Appraisals he has prepared have included the valuation of closely-held companies, trust and partnership interests, restricted securities and other intangibles. He has performed valuations for estate and gift tax purposes, ESOP and Phantom Stock issues, merger and acquisition studies and divorce.

Martha O. Pagel is a shareholder in the Salem, Oregon office of Schwabe Williamson & Wyatt PC. Her practice focuses on water and natural resources and she is a recognized leader in water law and policy in the West.

John C. Pinkstaff is a member with Lane Powell PC. His practice emphasizes real estate, land use, environmental and municipal law matters. He has handled a wide variety of development issues for both the public and private sectors.

Thomas Prucha, a Managing Director of Field Sales for FedEx Services, is responsible for the sales efforts of 80 sales people and eight managers throughout 10 states including the entire Pacific Northwest.

Grace Han Stanton, a partner with Perkins Coie LLP in Seattle and Chair of the firm’s Trademark & Copyright practice, focuses her practice on trademark and intellectual property law. She counsels clients in a wide variety of industries, including wineries and breweries.

Carl N. Stillman, MAI, is the owner of Stillman & Associates, Inc., where he focuses on farm and ranch appraisals throughout Oregon and southwest Washington, specializing in vineyard and winery valuation and consulting.

Jere M. Webb, a partner with Stoel Rives LLP, practices intellectual property law, including Internet and e-commerce; marketing, trade regulation and distribution; technology transfer, protection and licensing; trademark and franchise; and international trade. He chairs the firm’s eBusiness group and is a member and past chair of the firm’s Technology and Intellectual Property Group and its Marketing Distribution Law Group.

Arthur Weiner, Finance Manager for Domaine Serene Vineyards and Winery, oversees all accounting functions for the winery. He previously served as a Financial/Sales Analyst for King Estate Winery and for Renwood Winery.

Ben Williamson, a District Sales Manager in Field Sales for FedEx Services, leads a group of 13 professionals in Oregon and southern Washington. His background with FedEx includes operations, corporate sales, and field sales.


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This seminar is approved for the following credits

7.25 General CLE Credits - The Seminar Group is an Accredited Sponsor

7.25 General CLE Credits

7.25 General CLE Credits - The Seminar Group is an approved MCLE provider

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits


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Attorney $595.00
2 or more $570.00
Government / Non-Profit $495.00
New Associate $460.00
Other Professionals $460.00
Other Professionals $395.00
Student $347.00
All Sessions $100.00
All Sessions $605.00
All Sessions $605.00

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 7/16/2009.


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This seminar is being held at:
World Trade Center
121 SW Salmon, Bldg. 2
Portland, OR 97204
Phone: 503-464-8688
Please call the facility for directions/questions.

A block of rooms has been set aside at Hotel Fifty, 50 SW Morrison, Portland, OR. Please call (503) 221-0711 for reservations and request The Seminar Group Negotiated rate.
Get directions to seminar location.


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Download brochure to get a printable version of all seminar information.


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