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Owning & Operating an

Urban Winery or Brewery

November 12, 2009 -- San Diego, CA

Overview

Agenda

Faculty

Credits

Fees

Location

Brochure

Register
Urban Winery or Brewery

Overview

Some of the best wine and beer of our time is produced in the hearts of our great cities. Urban wineries and breweries are popping up everywhere because of the collective interest and curiosity of many people in seeing how wine and microbrews are made.

Urban wineries and microbreweries face many challenges that are unique to their locations. This program is focused on those unique challenges that face growing metropolitan businesses. The program will be held in San Diego, California which one report suggested is home to more microbreweries than any other American City and is the heart of the budding South Coastal wine region.

For those who own, operate, represent the interests of, or are considering owning and operating an urban winery or microbrewery, this program is a must!

Thank you to the Seminar Co-Sponsors Karl Strauss Brewing Company and Criveller.


Seminar Co-Sponsors:



KEYNOTE SPEAKER:
Chris Cramer, CEO,
Karl Strauss Brewing Company

Featuring Speakers From:
Higgs Fletcher & Mack LLP
Karl Strauss Brewing Company
Greenberg Traurig LLP
Hinman & Carmichael LLP
CA Dept. of Alcoholic Beverage Control
Alcohol and Tobacco Tax and Trade Bureau
Regal Wine Company
Toast of the Town, Inc.
Stoel Rives LLP
Strategic Management Group
Beer Business Daily
Fallbrook Winery / Premium Vintners LLC
Mirowski & Associates

Who Should Attend:
Attorneys
Winery Owners and Operators
Brewery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Architects and Engineers
Government Officials
Anyone Involved in or Interested in Owning a Brewery or Winery







Agenda

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Thursday, Nov. 12, 2009
9:00Introduction and Overview
Karl Strauss Brewing Company
Greenberg Traurig LLP
9:10Licensing and Permitting a Winery or Brewery
Complex Licensing and Permitting Issues including Urban Breweries and Wineries; Working with the California Alcoholic Beverage Control
Hinman & Carmichael LLP
Administrator, San Diego Dist. Office
California Department of Alcoholic Beverage Control
10:15Break
10:30Labor and Employment Issues in the Alcohol Industry
Risks and Risk Avoidance in the Alcohol Industry’ “There’s No Free Booze in California!” Best Practices including Employee Compensation, Handbooks, Employment Eligibility Verification; Wage and Hour Compliance; Compliance Issues; Public Tastings - The Top 10 Things that will Get You in Trouble
Greenberg Traurig LLP
Higgs Fletcher & Mack LLP
11:15Distribution and Shipping Updates
Finding and Selecting Distributors as well as Managing Those Relationships; Latest Changes in the Distribution Landscape; Consolidation of the Distribution Industry and What that Means for Smaller Producers; Internet Sales; Valuation of Distribution Rights
Greenberg Traurig LLP
Regal Wine Company
12:00Lunch (on your own)
1:00Facilities and Property Management
Facility Issues including ADA Class Action Suits and Land Use Law; Lease Negotiations; Expansion Issues; Insurance and Bonding Issues; Parking and Density Issues; State of the Market
Greenberg Traurig LLP
Toast of the Town, Inc.
2:15Trademarks and Labels
What You Need To Know about Intellectual Property Protection; What is Protectable, What is Not? Establishing Value (Goodwill) in Intellectual Property; 10 Things You Didn’t Know About Your Trademarks; The Importance of Labels and Price/Point Elasticity; Obtaining Certificate of Label Approval from the TTB; Proposed Price Posting Issues with the CA ABC
Greenberg Traurig LLP
Higgs Fletcher & Mack LLP
2:45Environmental Law
Yes, You will be Affected. Update on Water Issues: Water Law and Water Supply, including Storm Water; Wastewater Regulations and Management Options; Agricultural, Urban and Other Environmental and Regulatory Concerns, and the Costs That May Affect Your Bottom Line; CEQA and Environmental Reviews; Hazardous Waste. Air Quality Control Districts; Winery and Brewery Byproducts
Stoel Rives LLP
Strategic Management Group
Consulting Engineer
3:30Break
3:45Sales and Public Relations
Changes Affecting Marketing and Marketing Media; Advertising Restrictions; Developing ‘Brand’ On Site and Off; Developing Brands by Incorporating Retail Operations: Special Events, Food Service and Retail Sales
Karl Strauss Brewing Company
LP Guilford Companies, Inc.
Food & Beverage Assoc. of San Diego
4:30Contract Brewing and Winemaking
Typical Contract Verbiage; Atypical Contracts and Accommodating Terms; Licensing, Insurance, Transport, Storage and Sales; Making Money from Your Equipment While Limiting Inventory; Certification; Urban vs. Small Winery; Custom Crush; Alternating Proprietorships; Mobile Beverage Companies; TTB/ABC Issues
Fallbrook Winery/Premium Vintners LLC
Mirowski & Associates
5:00Refreshment Break
5:15Keynote Presentation
Navigating the Gauntlet:
Pioneering in the Craft Beer Industry
Karl Strauss Brewing Company
6:30Reception Ends






Faculty

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Lee Burdick, Program Co-Chair, was previously at Higgs Fletcher & Mack LLP and worked with clients in highly regulated industries. She is currently working on the San Diego County Environmental Impact Report, establishing a four-tiered system for approving winery tasting rooms.

Kathleen E. Finnerty, Program Co-Chair, a shareholder with Greenberg Traurig LLP, is an experienced business litigator with clients ranging from emerging technology companies to Fortune 300 retailers. She has negotiated hundreds of favorable settlements for wineries, retailers, restaurants, hotels, and other operators of public accommodations.

Charles F. Reidelbach, Jr., Program Co-Chair, a partner with Higgs Fletcher & Mack LLP, chairs the firm’s Intellectual Property Group. He founded the Firm’s Wine Law practice with other firm partners, and is actively engaged in the Certificate Program in Winemaking at the University of California at Davis’ Department of Viticulture and Enology.

Barbara A. Brenner, an attorney with Stoel Rives LLP, represents clients in environmental compliance and litigation. Her practice is focused on water resources, water quality, and related regulatory matters involving water rights.

Lynne A. Carmichael a partner with Hinman & Carmichael LLP co-authored the first major California CEB treatise on retail liquor licenses in 1991 and revised and reissued the treatise herself in 2000.

Chris Cramer, CEO and Co-Founder of the Karl Strauss Brewing Company, was previously a Vice President of Production with Pabst Brewing Company, reaching the title of Master Brewer.

Jena K. Francis is Director of Marketing with Karl Strauss Brewing Company. Prior to that, she worked for Sony Electronics’ premium digital imaging products division and for American Express in New York.

Scott Gelin, a shareholder with Greenberg Traurig LLP, concentrates in the areas of copyrights, trademarks, anti-counterfeiting and brand protection, Internet law, civil litigation, arbitration, international law, licensing and entertainment law.

Ira Gourvitz is owner of Fallbrook Winery and Premier Vintners LLC, one of the leaders in California’s emerging South Coast wine region. The winery consists of 36 acres resting between the Pacific Coast and the Pala Mesa Mountains.

Le Roy Guilford is President and CEO of the LP Guilford Companies, Inc., the parent company of ShopTemeculaWines.com, an internet virtual merchant on-line "purchasing service" for nearly 700 wines from 50 labels. He is also a radio talk show host for WineCountryTalkRadio.com.

Jennifer Hill, District Administrator with the California Department of Alcoholic Beverage Control, is in charge of licensing and enforcement matters for the southern portion of San Diego County.

Michael McWilliams is President and CEO of Toast of the Town, Inc., the parent company of San Pasqual Winery, which he and his wife purchased in 2009.

Paul J. Mirowski founded the law firm of Mirowski & Associates, has made wine for over seven years. He and his brother run Treasure Island Wines on Treasure Island and The Swinery in Ramona, California.

James M. Nelson is a shareholder in the Labor and Employment practice group at Greenberg Traurig LLP. He represents employers and ERISA plan fiduciaries in matters concerning a wide variety of labor and employment issues.

James M. Peterson, a partner with Higgs Fletcher & Mack LLP, specializes in employment law and litigation. He currently serves as Chair of the firm's Business Litigation Department and Chair of the Labor and Employment Practice Group.

Kelly Sarber is President of Strategic Management Group. She is responsible for the development, permitting, construction and management of environmental projects, as well as all aspects of business development.

Paolo Wakham is a sales representative with Regal Wine Company, California’s preeminent luxury wine distributor concentrating entirely on premium brands of outstanding quality from around the world.

Michael R. Welch, PhD, PE, is an independent consulting engineer specializing in water supply and wastewater regulations with more than 30 years experience assisting clients in assessing facilities needs and complying with water and wastewater requirements.

Stephen A. Zolezzi has served as the Executive Vice President of the Food & Beverage Association of San Diego since 1994. He has also received national recognition as a wine authority and has been an instructor in wine appreciation seminars







Credits

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This seminar is approved for the following credits

The State Bar of California
7.5 General CLE Credits - The Seminar Group is an approved MCLE provider

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits







Fees

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Single Registration $595.00
 
2 or more (each) $570.00
 
Government Employee $495.00
 
Non-Profit / NGO $495.00
 
New Associate $460.00
 
Paralegal $460.00
 
Winery / Brewery / Distillery $395.00
 
Student $347.00
 
Printed Course Materials $100.00
 
DVD Homestudy $605.00
 
CD Homestudy $605.00
 
Downloadable Course Materials $100.00
 

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 11/6/2009.







Location

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This seminar is being held at:
 
Hilton San Diego Bayfront
One Park Boulevard
San Diego, CA 92101
Phone: (619) 564-3333
 
If you need a guest room, please go to the hotel website www.hiltonsandiegobayfront.com to make an online reservation or call the phone number above.
Get directions to seminar location.






Brochure

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Download brochure to get a printable version of all seminar information.







Register

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Register now.

Click here for more information regarding registration.


















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