Some of the best wine and beer of our time is produced in the hearts
of our great cities. Urban wineries and breweries are popping up
everywhere because of the collective interest and curiosity of many people
in seeing how wine and microbrews are made.
Urban wineries and microbreweries face many challenges that are
unique to their locations. This program is focused on those unique
challenges that face growing metropolitan businesses. The program will
be held in San Diego, California which one report suggested is home to
more microbreweries than any other American City and is the heart of
the budding South Coastal wine region.
For those who own, operate, represent the interests of, or are considering owning
and operating an urban winery or microbrewery, this program is a must!
Thank you to the Seminar Co-Sponsors
Karl Strauss Brewing Company and
Criveller.
Seminar Co-Sponsors:
KEYNOTE SPEAKER:
Chris Cramer, CEO,
Karl Strauss Brewing Company
Featuring Speakers From:
Higgs Fletcher & Mack LLP
Karl Strauss Brewing Company
Greenberg Traurig LLP
Hinman & Carmichael LLP
CA Dept. of Alcoholic Beverage Control
Alcohol and Tobacco Tax and Trade Bureau
Regal Wine Company
Toast of the Town, Inc.
Stoel Rives LLP
Strategic Management Group
Beer Business Daily
Fallbrook Winery / Premium Vintners LLC
Mirowski & Associates
Who Should Attend:
Attorneys
Winery Owners and Operators
Brewery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Architects and Engineers
Government Officials
Anyone Involved in or Interested in Owning a Brewery or Winery
Thursday, Nov. 12, 2009
| 9:00 | Introduction and Overview |
Karl Strauss Brewing Company
Greenberg Traurig LLP
| 9:10 | Licensing and Permitting a Winery or
Brewery |
Complex Licensing and Permitting Issues
including Urban Breweries and Wineries;
Working with the California Alcoholic
Beverage Control
Hinman & Carmichael LLP
Administrator, San Diego Dist. Office
California Department of Alcoholic Beverage Control
| 10:30 | Labor and Employment Issues in the
Alcohol Industry |
Risks and Risk Avoidance in the Alcohol
Industry’ “There’s No Free Booze in California!”
Best Practices including Employee
Compensation, Handbooks, Employment
Eligibility Verification; Wage and Hour
Compliance; Compliance Issues; Public
Tastings - The Top 10 Things that will Get
You in Trouble
Greenberg Traurig LLP
Higgs Fletcher & Mack LLP
| 11:15 | Distribution and Shipping Updates |
Finding and Selecting Distributors as well as
Managing Those Relationships; Latest
Changes in the Distribution Landscape;
Consolidation of the Distribution Industry
and What that Means for Smaller Producers;
Internet Sales; Valuation of Distribution
Rights
Greenberg Traurig LLP
Regal Wine Company
| 1:00 | Facilities and Property Management |
Facility Issues including ADA Class Action
Suits and Land Use Law; Lease Negotiations;
Expansion Issues; Insurance and Bonding
Issues; Parking and Density Issues; State of
the Market
Greenberg Traurig LLP
Toast of the Town, Inc.
| 2:15 | Trademarks and Labels |
What You Need To Know about Intellectual
Property Protection; What is
Protectable, What is Not? Establishing
Value (Goodwill) in Intellectual Property;
10 Things You Didn’t Know About Your
Trademarks; The Importance of Labels and
Price/Point Elasticity; Obtaining Certificate
of Label Approval from the TTB; Proposed
Price Posting Issues with the CA ABC
Greenberg Traurig LLP
Higgs Fletcher & Mack LLP
Yes, You will be Affected. Update on Water
Issues: Water Law and Water Supply, including
Storm Water; Wastewater Regulations
and Management Options; Agricultural,
Urban and Other Environmental and
Regulatory Concerns, and the Costs That
May Affect Your Bottom Line; CEQA and
Environmental Reviews; Hazardous Waste.
Air Quality Control Districts; Winery and
Brewery Byproducts
Stoel Rives LLP
Strategic Management Group
Consulting Engineer
| 3:45 | Sales and Public Relations |
Changes Affecting Marketing and Marketing
Media; Advertising Restrictions; Developing
‘Brand’ On Site and Off; Developing Brands
by Incorporating Retail Operations: Special
Events, Food Service and Retail Sales
Karl Strauss Brewing Company
LP Guilford Companies, Inc.
Food & Beverage Assoc. of San Diego
| 4:30 | Contract Brewing and Winemaking |
Typical Contract Verbiage; Atypical Contracts
and Accommodating Terms; Licensing,
Insurance, Transport, Storage and Sales;
Making Money from Your Equipment While
Limiting Inventory; Certification; Urban vs.
Small Winery; Custom Crush; Alternating
Proprietorships; Mobile Beverage Companies;
TTB/ABC Issues
Fallbrook Winery/Premium Vintners LLC
Mirowski & Associates
Navigating the Gauntlet:
Pioneering in the Craft Beer Industry
Karl Strauss Brewing Company
Lee Burdick, Program Co-Chair, was previously at Higgs Fletcher & Mack LLP and worked with clients in highly regulated industries.
She is currently working on the San Diego County
Environmental Impact Report, establishing a four-tiered system
for approving winery tasting rooms.
Kathleen E. Finnerty, Program Co-Chair, a shareholder with Greenberg Traurig LLP, is an experienced business litigator with clients ranging from emerging technology companies to Fortune 300 retailers. She has negotiated hundreds of favorable settlements for wineries, retailers, restaurants, hotels, and other operators of public accommodations.
Charles F. Reidelbach, Jr., Program Co-Chair, a partner with Higgs Fletcher & Mack LLP, chairs the firm’s Intellectual Property Group. He founded the Firm’s Wine Law practice with other firm partners, and is actively engaged in the Certificate Program in Winemaking at the University of California at Davis’ Department of Viticulture and Enology.
Barbara A. Brenner, an attorney with Stoel Rives LLP, represents clients in environmental compliance and litigation.
Her practice is focused on water resources, water quality, and
related regulatory matters involving water rights.
Lynne A. Carmichael a partner with Hinman & Carmichael LLP co-authored the first major California CEB treatise on retail liquor licenses in 1991 and revised and reissued the treatise herself in 2000.
Chris Cramer, CEO and Co-Founder of the Karl Strauss Brewing Company, was previously a Vice President of Production with Pabst Brewing Company, reaching the title of Master Brewer.
Jena K. Francis is Director of Marketing with Karl Strauss Brewing Company. Prior to that, she worked for Sony Electronics’ premium digital imaging products division and for American Express in New York.
Scott Gelin, a shareholder with Greenberg Traurig LLP, concentrates in the areas of copyrights, trademarks, anti-counterfeiting
and brand protection, Internet law, civil litigation,
arbitration, international law, licensing and entertainment law.
Ira Gourvitz is owner of Fallbrook Winery and Premier Vintners LLC, one of the leaders in California’s emerging South
Coast wine region. The winery consists of 36 acres resting
between the Pacific Coast and the Pala Mesa Mountains.
Le Roy Guilford is President and CEO of the LP Guilford Companies, Inc., the parent company of ShopTemeculaWines.com, an internet virtual merchant on-line "purchasing service" for nearly 700 wines from 50 labels. He is also a radio talk show host for WineCountryTalkRadio.com.
Jennifer Hill, District Administrator with the California Department of Alcoholic Beverage Control, is in charge of licensing and enforcement matters for the southern portion of San Diego County.
Michael McWilliams is President and CEO of Toast of the Town, Inc., the parent company of San Pasqual Winery, which he and his wife purchased in 2009.
Paul J. Mirowski founded the law firm of Mirowski & Associates, has made wine for over seven years. He and his brother run Treasure Island Wines on Treasure Island and The Swinery in Ramona, California.
James M. Nelson is a shareholder in the Labor and
Employment practice group at Greenberg Traurig LLP. He represents employers and ERISA plan fiduciaries in matters
concerning a wide variety of labor and employment issues.
James M. Peterson, a partner with Higgs Fletcher & Mack LLP, specializes in employment law and litigation. He currently
serves as Chair of the firm's Business Litigation Department
and Chair of the Labor and Employment Practice Group.
Kelly Sarber is President of Strategic Management Group. She is responsible for the development, permitting, construction
and management of environmental projects, as well as all aspects
of business development.
Paolo Wakham is a sales representative with Regal Wine Company, California’s preeminent luxury wine distributor
concentrating entirely on premium brands of outstanding quality
from around the world.
Michael R. Welch, PhD, PE, is an independent consulting
engineer specializing in water supply and wastewater regulations with
more than 30 years experience assisting clients in assessing facilities needs
and complying with water and wastewater requirements.
Stephen A. Zolezzi has served as the Executive Vice President
of the Food & Beverage Association of San Diego since 1994.
He has also received national recognition as a wine authority
and has been an instructor in wine appreciation seminars
This seminar is approved for the following credits
The State Bar of California
7.5 General CLE Credits - The Seminar Group is an approved MCLE provider
If this seminar has not been approved for the credits you require, let us know and we will look into it for you.
Information on Continuing Education Credits
| Single Registration |
$595.00 |
| |
| 2 or more (each) |
$570.00 |
| |
| Government Employee |
$495.00 |
| |
| Non-Profit / NGO |
$495.00 |
| |
| New Associate |
$460.00 |
| |
| Paralegal |
$460.00 |
| |
| Winery / Brewery / Distillery |
$395.00 |
| |
| Student |
$347.00 |
| |
| Printed Course Materials |
$100.00 |
| |
| DVD Homestudy |
$605.00 |
| |
| CD Homestudy |
$605.00 |
| |
| Downloadable Course Materials |
$100.00 |
| |
Fee Description
Cancellation Policy
We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 11/6/2009.
| This seminar is being held at: |
| |
| Hilton San Diego Bayfront |
|
One Park Boulevard
San Diego, CA 92101
|
| Phone: (619) 564-3333 |
| |
|
If you need a guest room,
please go to the hotel website www.hiltonsandiegobayfront.com to
make an online reservation or call the phone number above.
|
|
Get directions to seminar location.
|
Download brochure to get a printable version of all seminar information.
Register now.
Click here for more information regarding registration.
