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Upcoming Seminars Homestudy Courses General Information

13th Annual

Venture Capital Financing

April 25, 2012 -- Seattle, WA










Order today and get 50% off downloadable products or 25% off printed homestudies.
Downloadable content must be viewed by May 9, 2013.

Prices currently listed on the website reflect the discount.

We are pleased to announce our 13th Annual Venture Capital Financing Conference. This year’s program will give you actionable insights about the state of the venture capital market, differing types of finance, exit strategies, how to take your company from good to great, venture deal structures, and the successful negotiation of venture terms sheets in the current, challenging environment.

Join Program Co-Chairs Greg Gottesman, a Managing Director of Madrona Venture Group, and David F. McShea, a partner at Perkins Coie LLP, along with this outstanding faculty:

  • Special Presentation: How Zillow Was Successful in its 2011 IPO by Spencer Rascoff, Director/CEO; Zillow, Inc.
  • William H. Bromfield of Fenwick & West LLP
  • Troy Cichos of Madrona Venture Group
  • Geoffrey R. Entress of Voyager Capital
  • Chris Hurley of Beacon Law Advisors PLLC
  • Stellman Keehnel of DLA Piper LLP (US)
  • Sean C. Knowles of Perkins Coie LLP
  • Michael Koss of StartPad
  • Rebecca Lovell of GeekWire LLC
  • Megan L. Muir of DLA Piper LLP (US)
  • Marc Nager of Startup Weekend
  • Adam L.K. Philipp of Aeon Law
  • John Robertson of Cooley LLP
  • Craig E. Sherman of Wilson Sonsini Goodrich & Rosati LLP
  • John C. Siegler of Capital Run LLC
  • Ben Straughan of Perkins Coie LLP
Thank you to the Seminar Sponsor Puget Sound Venture Club.

Seminar Sponsor:

  On Demand
   This seminar is available via On Demand,
which will allow you to view the recording from computer.   
                 Please read the System Requirements for the On Demand prior to ordering.                       
This Program will NOT currently work on a MAC.
There was a recent update to the media player and it is not compatible to the MAC.
Microsoft is working to fix this problem.

This seminar must be downloaded and viewed before it expires on May 9, 2013
If you have questions call 800-574-4852 or send an email to 

Credits: See the credit section for full information
WA MCLE - 6.0 Hours of Self-Study Credit
CA CLE - 6.5 general CLE credits

Who Should Attend:
Venture Capitalists
Angel Investors
Wealth Investors and Financial Planners
Investment Bankers
Company Representatives
Anyone Who Needs to Understand Venture Capital and the Latest Trends Affecting Venture Capital Financing Today


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Wednesday, Apr. 25, 2012
9:00Introduction and Overview
Managing Dir.
Madrona Venture Group
Perkins Coie LLP
9:10State of the Market
What are the current venture capital trends in the U.S. and the Pacific Northwest? What lessons do they hold for investors and companies seeking financing? What do they suggest about the likely exits for venture-backed companies? Learn about current trends, what they indicate about the outlook for venture capital financing and learnings relevant to companies seeking to raise venture financing.
Managing Dir.
Madrona Venture Group
9:45Structuring Your Company to be “Venture-Ready”: Key Legal and Business Building Blocks that Will Help Your Start-Up Attract Venture Capital
Building a great foundation is critical to building great companies. What are the legal and business building blocks that you should put in place to ensure your company is ready for venture capital? What type of entity should you select for your enterprise, how should you structure relationships among founders, what incentive equity arrangements should you put in place, how should you protect your intellectual property, and what are pitfalls to avoid? On the business side, what are the keys to an attractive business plan and what are tips on making a successful presentation to investors?
Voyager Capital
Beacon Law Advisors PLLC
Chief Business Ofcr.
GeekWire LLC
11:00Understanding Convertible Bridge Note and Series Seed Financings
Financings through convertible promissory or 'bridge' notes, and "series seed" equity financings, represent two popular and low cost ways to bring capital into an early stage company. How do these two financing methods compare? Which do investors prefer? What are the key terms and alternative provisions of convertible notes, including equity 'kickers" and "capped" note terms, and how do they work? What are the terms of a Series Seed equity financing, and what benefits and risks do these financings provide when compared to both bridge notes and "typical" equity financings? Our panelists will address these and other questions to help you understand when to employ, and how to structure, convertible bridge note and series seed financings, both from the founder's and the venture investor's perspectives.
Perkins Coie LLP
Fenwick & West LLP
Admin Ptr.
Madrona Venture Group
Wilson Sonsini Goodrich & Rosati PC
12:00Lunch (on your own)
1:00Exit Strategies: Mergers and Acquisitions and IPOs in 2012
Understand the trends in M&A and initial public offerings to help you evaluate whether and how to exit in 2012. Expectations of M&A buyers and the public markets have shifted. What does it mean for your company? How should you structure the process, and legal and business terms, for a sale in today’s environment? What recent developments in the IPO market are important? The latest thinking on positioning your company for a successful exit event.
Cascadia Capital LLC
1:30Special Presentation: How Zillow Was Successful in Its 2011 IPO
Zillow, Inc. CEO Spencer Rascoff, a former investment banker, led the company through the IPO process in 2011. He will share lessons learned about the “bake-off”, the S1 Drafting/Roadshow, and life as a public company after the IPO.
Zillow, Inc.
2:00Lessons from Startup Weekend
Every weekend this year, at Startup Weekends in different cities across the globe, hundreds of entrepreneurs will gather and compete to form the best new startup concepts. Learn from the CEO of Startup Weekend and several Startup Weekend veterans what it takes to be successful over an intense 54-hour company-building period, what ideas work best, and what lessons Startup Weekend teaches about starting a longer-term successful venture. What are the legal implications of starting a company with a random group of people thrown together over a weekend? What are the intellectual property issues relating to ownership of ideas that are formulated at Startup Weekends?
Managing Dir.
Madrona Venture Group
Startup Weekend
Aeon Law
3:15Term Sheets and Deal Structures – Changes You Need to Know
Navigate key term sheet provisions with a focus on what terms have changed over the last few years. Understand different ways to structure key economic and control terms: liquidation preferences, dividends, protective provisions, anti-dilution, conversion, redemption rights and “pay-to-play” provisions. How do these key deal terms protect and impact an investor’s return on investment and affect the entrepreneur’s and investor’s control over corporate direction?
DLA Piper LLP (US)
Cooley LLP
4:00Venture Capital Litigation
Inevitably, some venture capital investments end up in litigation. What are the key lessons from recent litigation involving venture capital firms, other investors, management and entrepreneurs with respect to venture-backed companies?
DLA Piper LLP (US)
Perkins Coie LLP
5:00Reception to Follow ~ Sponsored by
6:30Reception Ends


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Geoff Entress, Program Co-Chair, a Venture Partner with Voyager Capital, focuses broadly on information technology investments in the Pacific Northwest. He is also an active angel investor in the region, and has invested in over 50 Pacific Northwest technology companies during the last decade.

David F. McShea, Program Co-Chair, a partner with Perkins Coie LLP, focuses on the representation of high growth technology companies, public companies and venture capital firms. In more than 20 years of practice, he has handled numerous significant transactions, , including the initial public offerings of and Zillow.

Ben Straughan, Program Co-Chair, is a partner in the Emerging Companies practice at Perkins Coie LLP. He assists high-growth technology, venture-backed, and emerging and early-stage companies in industries such as digital media, media companies, software as a service, hardware, optical and light related companies.

William H. Bromfield is a partner in the Corporate Group at Fenwick & West LLP. He focuses on emerging companies, venture capital, mergers and acquisitions, public and private financings and general corporate and securities representations.

Troy Cichos, administrative partner for Madrona Venture Group, oversees the operations, finance and administration for Madrona and the venture funds under Madrona management. He was formerly a tax manager at Deloitte & Touche and a manager for ITT Financial.

Greg Gottesman, a Managing Director with Madrona Venture Group, currently serves on the boards of Bocada, BuddyTV, Cheezburger, Intrepid Learning Solutions, Jobaline, Nimbic,, ThinkFire, and WildTangent. He is the founder and former CEO of

Chris Hurley, a principal with Beacon Law Advisors PLLC, has been working with technology startups for over 17 years. He has closed well over 100 private placement financings, closed well over 60 acquisitions, and closed over 8 IPOs.

Stellman Keehnel is a partner with DLA Piper LLP (US) and Chair of the Firm’s Seattle Litigation practice. He is a litigator with experience in securities litigation, intellectual property and technology litigation and complex commercial litigation.

Sean C. Knowles, a partner with Perkins Coie LLP, focuses on securities litigation, corporate governance matters and white collar investigations. He regularly represents clients in SEC investigations, securities class actions and shareholder derivative lawsuits.

Mike Koss is the founder and Launch Director of StartPad, a software development co-working office in Seattle for entrepreneurs, developers, and students. He is a Seattle angel investor and is also the CTO of CoinLab, a Bitcoin startup.

Rebecca Lovell, Chief Business Officer of Geekwire LLC, oversees advertising, sponsorship and other business initiatives; organizes and runs events; and develops creative new ways for GeekWire to better serve the Pacific Northwest technology community.

Megan L. Muir, a Partner with DLA Piper LLP (US), is the firm’s Regional Head of Corporate and Securities. She represents emerging growth companies and the VC firms, strategic investors and investment banks that finance these companies.

Franck Nouryrigat is the CTO and co-founder of Startup Weekend. He has experience in various industries including open source and consulting for FT500. Over the last seven years, he has helped thousands of startups grow.

Adam L.K. Philipp, Founder of Aeon Law, is also the head of the firm’s patent department. He has been involved in the prosecution of patent applications in the computer science, electrical devices, consumer products and related fields since 1998.

Spencer Rascoff, Director and Chief Executive Officer at Zillow, Inc., joined the company as one of its founding employees in 2005 as CFO and Vice President of Marketing. He served as its COO from October, 2008 through September, 2010.

John Robertson, a partner with Cooley LLP in the firm’s Business department, represents clients in a wide range of transactions, including public offerings, mergers and acquisitions, and venture capital financings, as well as general corporate matters.

Craig E. Sherman, a partner at Wilson Sonsini Goodrich & Rosati PC,focuses on corporate and securities laws representing companies, venture capital firms, and investment banks in private placements and public offerings.

John C. Siegler, a Managing Director with Cascadia Capital LLC, focuses on e-commerce and media convergence, mobile applications and software, and web-enabled consumer businesses, as well as traditional consumer products, retailers and restaurants.


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This seminar is approved for the following credits

This course has been approved by the Washington State Bar for 6.25 hours of Washington MCLE credit.

This course has been approved by the Washington State Bar for 6.0 hours of Washington MCLE self-study credit.

The Seminar Group is a State Bar of California approved MCLE provider; therefore, this course is approved for 6.5 general CLE credits.

This course may qualify for CPE credits; please check with your state board's requirements.

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits


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Attorney $695.00
2 or more $670.00
Government / Non-Profit $595.00
New Associate $460.00
Other Professionals $460.00
Other Professionals $360.00
Student $397.00
All Sessions $134.00
All Sessions $540.00
All Sessions $540.00
All Sessions $77.00
All Sessions $347.00
On Demand Session 1 $44.00
On Demand Session 2 $59.00
On Demand Session 3 $59.00
On Demand Session 4 $29.00
On Demand Session 5 $29.00
On Demand Session 6 $59.00
On Demand Session 7 $44.00
On Demand Session 8 $59.00

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 4/19/2012.


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This seminar is being held at:
Grand Hyatt Seattle
721 Pine Street
Seattle, WA 98101
Phone: 206-774-1234
Please call the hotel for directions/questions. A block of guest rooms has been reserved at a reduced rate until 4/3/12.
Get directions to seminar location.


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Download brochure to get a printable version of all seminar information.


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Register now.

Click here for more information regarding registration.

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