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Exporting Wine to China

October 24, 2012 -- Napa, CA

Overview

Agenda

Faculty

Credits

Fees

Location

Brochure

Register
Exporting Wine to China

Overview



Join our Program Chair, Ronald C. Fondiller of Constellation Wines US, and our outstanding faculty. These topics will be covered:

  • Chinese and American Wine Markets
  • Consumer Analysis
  • Formulating Effective Marketing Plans
  • Distributor, Agent, or Creating your Own Chinese Entity?
  • Legal Considerations
  • International Tax Considerations
  • Protecting Intellectual Property
  • Payment Considerations

Thank you to the Seminar Co-Sponsors Wines and Vines, Nixon Peabody LLP and Gueltig Cork, and to the Reception Sponsor Constellation Brands.


Seminar Co-Sponsors:




We have recently changed our On Demand program so attendees
can view across more platforms. Check the new system requirements.














Check the credits section for homestudy credits available for the On Demand.
This seminar must be downloaded and viewed before it expires on October 24, 2013.
For questions call 800-574-4852 or email to info@theseminargroup.net


Credits: See the credit section for full information>
CA CLE - 6.5 General CLE Credits
OR CLE - 6.5 General CLE Credits

Who Should Attend:
Attorneys
Winery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Architects and Engineers
Finance Professionals
Government Officials
Anyone Involved with Exporting Wine to China







Agenda

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Wednesday, Oct. 24, 2012
9:00Introduction and Overview
SVP/General Counsel/Secretary
Constellation Wines US
Canandaigua, NY
9:10Chinese and American Wine Markets
Possibilities and Opportunities of the Chinese Wine Market; The Status of Wine Exports to China From the U.S. and Other Wine Producing Regions; Understanding the Dynamics of the Chinese Wine Market: Historical Role of Wine in Chinese Culture; Modern Market Developments; Chinese Consumption Occasions; The Advent of Connoisseurship
Dir. of Int’l Mktg.
Wine Institute
Dir., Global Advisory Services
Iconoculture
10:15Break
10:30Consumer Analysis
Identifying Target Markets; Creating the Appropriate Product
Assoc. Dir., Liquor Industry,
The Nielsen Company,
Shanghai, China
11:15Formulating Effective Marketing Plans
Designing the Right Plans for your Target Audience
Vice Pres., Int’l Sales
Wente Family Estates
12:00Lunch (on your own)
1:15Distributor, Agent or Creating Your Own Chinese Entity?
Choosing the Best Form of Boots on the Ground
   • Distributor – Establishing and Maintaining a Relationship with a Distributor; Identifying a Distributor That Fits
     Your Product and Market; Changing Distributors
   • Agent – Finding the Right Agent for your Company; Contractual Considerations
   • Chinese Entity – Establishing a Foreign Entity in China
SVP/General Counsel/Secretary
Constellation Wines US
Canandaigua, NY
Nixon Peabody LLP
Nixon Peabody LLP
2:30Break
2:45Legal Considerations
Logistical Considerations and Realities in Exporting Wine to China; Foreign Corrupt Practices Act; Trade Barrier Challenges and Opportunities including China’s Winemaking Regulations and Export Certification Requirements; Customs Clearance Issues; The AQSIQ/TTB MOU; The APEC Wine Regulators Forum
Dickenson Peatman & Fogarty
Dir., Int’l Trade Policy
Wine Institute
3:30International Tax Considerations When Exporting to China
Tax and Tariff Responsibilities; International Tax Planning Strategies
Sr. International Tax Associate,
Burr Pilger Mayer, Inc.
Dickenson Peatman & Fogarty
4:15Protecting Intellectual Property
How the Chinese are Challenging Intellectual Property; Best Strategies for Developing and Maintaining a Strong Intellectual Property Portfolio
Baker & Rannells PA
Raritan, NJ
4:45Payment Considerations
How to Avoid Losing Money Fast
VP/Asst. Treasurer
Constellation Brands Inc.
Victor, NY
5:15Reception ~ Sponsored By:






Faculty

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Ronald C. Fondiller, Program Chair, is Senior Vice President, General Counsel and Secretary of Constellation Wines US in Canandaigua, New York. He is responsible for protecting the company’s assets, personnel and business by providing legal counsel and oversight for overall operations and business functions.

Stephen L. Baker is a partner with Baker & Rannells PA in Raritan, New Jersey. He has filed and successfully prosecuted thousands of trademark applications in the U. S. Patent and Trademark Office and various trademark offices around the world.

Christopher Bower, CPA, is a Senior International Tax Associate with Burr Pilger Mayer, Inc. He previously was with the Law Office of Steven Ledgerwood, where he researched tax laws and worked on contract interpretation and indemnification rights. He lived and practiced in China for several years and speaks fluent Mandarin.

Robert K. Carrol, a partner with Nixon Peabody LLP, chairs the firm’s western U.S. Labor and Employment law practice and leads its Beverage Alcohol Group. He advises and represents both suppliers and distributors of alcoholic and non-alcoholic beverages.

David K. Cheng is a managing partner with Nixon Peabody LLP in the firm's Global Tax Practice group and chairs its China and Asia Pacific practice. He represents U.S. and Chinese companies in cross-border transactions including M&A, IPO, IP, corporate financing (private placements, strategic partnerships), and cross-border licensing.

Oksana K. “Sandy” Dominach is Vice President and Assistant Treasurer at Constellation Brands, Inc., is responsible for supporting the organization’s strategic goal of improving worldwide cash flow generation, management of the company’s capital structure and foreign exchange, interest rate and commodity risk.

Linsey Gallagher is Director of International Marketing with Wine Institute, the public policy association of 1,100 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.

J. Scott Gerien is a Director with Dickenson Peatman & Fogarty, where he practices in the areas of trademark, copyright and unfair competition and chairs the firm’s Intellectual Property Practice Group. His representation of wineries and vineyards has allowed him to develop a special expertise concerning intellectual property issues affecting the wine industry.

Tom LaFaille, Director of International Trade Policy with Wine Institute, works with U.S. Tax and Trade Bureau, Office of the U.S. Trade Representative and USDA Foreign Agricultural Service officials and international industry organizations to reduce trade barriers and open export markets for Wine Institute’s California wineries.

Sam Luo is Associate Director, Liquor Industry, with Nielsen Company in Shanghai, China. He leads business with liquor clients with the goal of providing better understanding and insights of Chinese market and the consumers. He has over 16 years of marketing experience with major multinational companies.

Michael T. McCune, Director of Global Advisory Services at Iconoculture, oversees the firm’s ChinaFocus Program, an immersion experience that takes executives to China and exposes them to factors impacting the evolution of China’s consumers.

Elizabeth R. Palmer, Senior Counsel with Dickenson Peatman & Fogarty, covers a broad range of business matters with emphasis on the wine industry, including mergers and acquisitions, partnerships, joint ventures, entity formation, financing, purchases, sales, employment, and licensing, as well as the taxation implications of those matters.

Michael Parr, Vice President of International Sales with Wente Family Estates, has managed international markets for Wente for the past 12 years. He was previously based in The People’s Republic of China, where he worked as Sales Director for the first American-Chinese joint venture company to import premium wines from around the world.







Credits

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This seminar is approved for the following credits

CA CLE
THE SEMINAR GROUP is an approved State Bar of California MCLE provider #10734 and certifies that this activity has been approved for MCLE credit by the State Bar of California for 6.5 credit hours.

OR CLE
This course is approved by the Oregon State Bar for 6.5 General CLE credits. - The Seminar Group is an Accredited Sponsor.

WA MCLE
This course has been approved by the Washington State Bar for 6.25 hours of Washington MCLE credit. Self-Study credit may be available.

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits







Fees

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Single Registration $595.00
 
2 or more (each) $570.00
 
Government Employee $495.00
 
Non-Profit / NGO $495.00
 
Winery / Brewery / Distillery $395.00
 
New Associate $360.00
 
Paralegal $360.00
 
Student $297.00
 
Printed Course Materials $150.00
 
DVD Homestudy $620.00
 
CD Homestudy $620.00
 
Downloadable Course Materials $125.00
 
On Demand (All Sessions) $595.00
 
On Demand Session 1 $111.00
 
On Demand Session 2 $67.00
 
On Demand Session 3 $67.00
 
On Demand Session 4 $111.00
 
On Demand Session 5 $67.00
 
On Demand Session 6 $67.00
 
On Demand Session 7 $44.00
 
On Demand Session 8 $44.00
 

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 10/18/2012.







Location

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This seminar is being held at:
 
The Meritage Resort & Spa
875 Bordeaux Way
Napa, CA 94558
Phone: (707) 251-1900
 
Please call the hotel for directions/questions.
Get directions to seminar location.






Brochure

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Download brochure to get a printable version of all seminar information.







Register

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Register now.

Click here for more information regarding registration.


















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