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Downloadable content must be viewed by October 24, 2013.
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Join our Program Chair, Ronald C. Fondiller
of Constellation Wines US
, and our outstanding faculty. These topics will be covered:
- Chinese and American Wine Markets
- Consumer Analysis
- Formulating Effective Marketing Plans
- Distributor, Agent, or Creating your Own Chinese Entity?
- Legal Considerations
- International Tax Considerations
- Protecting Intellectual Property
- Payment Considerations
Thank you to the Seminar Co-Sponsors
Wines and Vines
Nixon Peabody LLP
, and to the Reception Sponsor
We have recently changed our On Demand program
can view across more platforms. Check the new system requirements.
Check the credits section for homestudy credits available for the On Demand.
This seminar must be downloaded and viewed before it expires on October 24, 2013.
For questions call 800-574-4852 or email to email@example.com
Credits: See the credit section for full information
CA CLE - 6.5 General CLE Credits
OR CLE - 6.5 General CLE Credits
Who Should Attend:
Winery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Architects and Engineers
Anyone Involved with Exporting Wine to China
Wednesday, Oct. 24, 2012
| 9:00||Introduction and Overview |
Constellation Brands, Inc.
| 9:10||Chinese and American Wine Markets|
Possibilities and Opportunities of the Chinese
Wine Market; The Status of Wine Exports to China
From the U.S. and Other Wine Producing Regions;
Understanding the Dynamics of the Chinese Wine
Market: Historical Role of Wine in Chinese Culture;
Modern Market Developments; Chinese Consumption
Occasions; The Advent of Connoisseurship
Dir. of Int’l Mktg.
Dir., Global Advisory Services
Identifying Target Markets; Creating the Appropriate
Assoc. Dir., Liquor Industry,
The Nielsen Company,
|11:15||Formulating Effective Marketing Plans|
Designing the Right Plans for your Target Audience
Vice Pres., Int’l Sales
Wente Family Estates
| 1:15||Distributor, Agent or
Creating Your Own Chinese Entity?|
Choosing the Best Form of Boots on the Ground
• Distributor – Establishing and Maintaining a
Relationship with a Distributor; Identifying a
Distributor That Fits
Your Product and Market;
• Agent – Finding the Right Agent for your
Company; Contractual Considerations
• Chinese Entity – Establishing a Foreign Entity
Constellation Brands, Inc.
Nixon Peabody LLP
Nixon Peabody LLP
Logistical Considerations and Realities in Exporting
Wine to China; Foreign Corrupt Practices Act; Trade
Barrier Challenges and Opportunities including
China’s Winemaking Regulations and Export
Certification Requirements; Customs Clearance
Issues; The AQSIQ/TTB MOU; The APEC Wine
Dickenson Peatman & Fogarty
Vice Pres./Int’l Trade Counsel
| 3:30||International Tax Considerations When
Exporting to China|
Tax and Tariff Responsibilities; International Tax
Supvr., Int’l Tax Services
Burr Pilger Mayer, Inc.
Dickenson Peatman & Fogarty
| 4:15||Protecting Intellectual Property|
How the Chinese are Challenging Intellectual
Property; Best Strategies for Developing and
Maintaining a Strong Intellectual Property Portfolio
Baker & Rannells PA
| 4:45||Payment Considerations|
How to Avoid Losing Money Fast
Constellation Brands Inc.
| 5:15||Reception ~ Sponsored By:|
Robert K. Carrol, Program Co-Chair a partner with Nixon Peabody LLP, chairs the firm’s western U.S. Labor and Employment law practice and leads its Beverage Alcohol Group. He advises, represents and trains clients in various areas of employment and labor law.
Stephen L. Baker is a partner with Baker & Rannells PA in Raritan, New Jersey. He has filed and successfully prosecuted thousands of trademark applications in the U. S. Patent and Trademark Office and various trademark offices around the world.
Christopher Bower, CPA, is Supervisor of International Tax Services with Burr Pilger Mayer, Inc. He previously was with the Law Office of Steven Ledgerwood, where he researched tax laws and worked on contract interpretation and indemnification rights. He lived and practiced in China for several years and speaks fluent Mandarin.
David K. Cheng is a managing partner with Nixon Peabody LLP in the firm's Global Tax Practice group and chairs its China and Asia Pacific practice. He represents U.S. and Chinese companies in cross-border transactions including M&A, IPO, IP, corporate financing (private placements, strategic partnerships), and cross-border licensing.
Oksana K. “Sandy” Dominach is Vice President and Assistant Treasurer at Constellation Brands, Inc., is responsible for supporting the organization’s strategic goal of improving worldwide cash flow generation, management of the company’s capital structure and foreign exchange, interest rate and commodity risk.
Ronald C. Fondiller is Senior Vice President, General Counsel and Secretary of Constellation Brands, Inc. in Victor, New York. He protects the company’s assets, personnel and business by providing legal counsel and oversight for overall operations and business functions.
Linsey Gallagher is Director of International Marketing with Wine Institute, the public policy association of 1,100 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.
J. Scott Gerien is a Director with Dickenson Peatman & Fogarty, where he practices in the areas of trademark, copyright and unfair competition and chairs the firm’s Intellectual Property Practice Group. His representation of wineries and vineyards has allowed him to develop a special expertise concerning intellectual property issues affecting the wine industry.
Tom LaFaille, Vice President and International Trade Counsel with Wine Institute, works with the U.S. Tax and Trade Bureau, Office of the U.S. Trade Representative, USDA Foreign Agricultural Service and U.S. Commerce Department officials and international industry organizations to reduce trade barriers and open export markets for U.S. wineries.
Sam Luo is Associate Director, Liquor Industry, with Nielsen Company. Based in Shanghai, China, he leads businesses with liquor clients with the goal of providing better understanding and insight of the Chinese market and its consumers. He has over 17 years of marketing experience with major multinational companies.
Michael T. McCune, Director of Global Advisory Services at Iconoculture, is a retail/consumer marketing consultant with deep knowledge of the Chinese marketplace. He oversees the firm’s ChinaFocus Program, an immersion experience that takes executives to China and exposes them to factors impacting the evolution of China’s consumers.
Elizabeth R. Palmer, Senior Counsel with Dickenson Peatman & Fogarty, joined the firm’s business group in 2011 and is the senior business lawyer in its Santa Rosa office. Her experience covers a broad range of business matters.
Michael Parr, Vice President of International Sales with Wente Family Estates, has managed international markets for Wente for the past 13 years. He was previously based in The People’s Republic of China, where he worked as Sales Director for the first American-Chinese joint venture company to import premium wines from around the world.
This seminar is approved for the following credits
THE SEMINAR GROUP is an approved State Bar of California MCLE provider #10734 and certifies that this activity has been approved for MCLE credit by the State Bar of California for 6.5 credit hours.
This course is approved by the Oregon State Bar for 6.5 General CLE credits. - The Seminar Group is an Accredited Sponsor.
This course has been approved by the Washington State Bar for 6.25 hours of Washington MCLE credit. Self-Study credit may be available.
If this seminar has not been approved for the credits you require, let us know and we will look into it for you.
Information on Continuing Education Credits
|2 or more (each)
|Non-Profit / NGO
|Winery / Brewery / Distillery
|Printed Course Materials
|Downloadable Course Materials
|On Demand (All Sessions)
|On Demand Session 1
|On Demand Session 2
|On Demand Session 3
|On Demand Session 4
|On Demand Session 5
|On Demand Session 6
|On Demand Session 7
|On Demand Session 8
We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 10/18/2012.
|This seminar is being held at:
|The Meritage Resort & Spa
875 Bordeaux Way
Napa, CA 94558
|Phone: (707) 251-1900
Please call the hotel for directions/questions.
Get directions to seminar location.
Download brochure to get a printable version of all seminar information.
Click here for more information regarding registration.