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Upcoming Seminars Homestudy Courses General Information

2nd Annual

Exporting Wine to China

October 16, 2013 -- Napa, CA








Exporting Wine to China


Join our Program Chair, Ronald C. Fondiller of Constellation Wines US, along with the outstanding faculty he has assembled. These topics will be covered:

  • Special Presentation by Scott E. Bartel of Locke Lord LLP, and Ronald C. Fondiller: Creating a Chinese Entity
  • Chinese and American Wine Markets
  • Consumer Analysis
  • Formulating Effective Marketing Plans
  • Foreign Corrupt Practices Act Update
  • International Tax Considerations When Exporting to China
  • Protecting Intellectual Property
  • Non-Tariff Barriers to Entrance
  • Black Markets and Counterfeiting
Thank you to the Seminar Sponsors Wines and Vines and H&H Wine Company.

Want to promote your company by becoming a Sponsor of this seminar?
Call The Seminar Group at 800-574-4852 for more information.

Program Chair:

Ronald C. Fondiller
Constellation Brands, Inc.

Seminar Sponsor:

We have recently changed our On Demand program so attendees
can view across more platforms. Check the new system requirements.

Check the credits section for homestudy credits available for the On Demand.
This seminar must be downloaded and viewed before it expires on October 16, 2014.
For questions call 800-574-4852 or email to

You might also be interested in our Building Value in the Wine Business Seminar on Nov 1 in Napa.

Credits: See the credit section for full information
CA CLE - 6.5 General Credits
OR CLE - 6.5 General Credits
WA MCLE - 6.0 Hours of Self-Study Credit

Who Should Attend:
Winery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Finance Professionals
Government Officials
Anyone Involved with Exporting Wine to China


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Wednesday, Oct. 16, 2013
9:00Introduction and Overview
SVP/General Counsel
Constellation Brands, Inc.
Victor, NY
9:10Chinese and American Wine Markets
Possibilities and Opportunities of the Chinese Wine Market; The Status of Wine Exports to China From the U.S. and Other Wine Producing Regions; Understanding the Dynamics of the Chinese Wine Market: Historical Role of Wine in Chinese Culture; Modern Market Developments; Chinese Consumption Occasions; The Advent of Connoisseurship
Dir. of Int’l Mktg.
Wine Institute
Dir., Global Advisory Services
10:30Consumer Analysis
Identifying Target Markets; Creating the Appropriate Product

Assoc. Dir., FMCG and Liquor The Nielsen Company
Shanghai, China
11:15Formulating Effective Marketing Plans
Designing the Right Plans for your Target Audience; Setting Clear Objectives In Entering The Chinese Market; Understanding the Impact of Chinese Consumption and Purchasing Habits; Exploring Appropriate Sales Channels for Your Brand; How to Differentiate and Adapt Your Brand for Chinese Consumers; Supporting Your Brand to Sustain and Grow Sales; Future Prospects for Building Your Wine Brand in China
Vice Pres., Int’l Sales
Wente Family Estates
12:00Lunch (on your own)
1:15Special Presentation: Creating a Chinese Entity
Steps Needed to Incorporate a Company in China, and Get it Licensed to Import and Sell Wine
Locke Lord LLP
SVP/General Counsel
Constellation Brands, Inc.
Victor, NY
2:15Foreign Corrupt Practices Act Update
Overview of the Foreign Corrupt Practices Act including Recent Developments in Litigation, Enforcement Actions, Judicial Decisions and Policy Developments as well as International Cross-Border Anti-Corruption Developments
VP/Asst. Gen. Counsel, Global M&A and Projects
Diageo North America, Inc.
Norwalk, CT
2:45International Tax Considerations When Exporting to China
• Tax and Tariff Responsibilities: Domestic Taxes; Foreign Tariffs; Challenges to Valuations of Wine; Exchange Rate Traps; Enforcement Issues
Dickenson Peatman & Fogarty
• International Tax Planning Strategies: Overview of PRC Taxes; Explanation of What Will Expose U.S. Companies to PRC Income Taxes; Withholding Taxes in Particular; Direct and Indirect Foreign Tax Credits; Transfer Pricing; Export Tax Incentives
Supvr., Int’l Tax Services
Burr Pilger Mayer, Inc.
3:45Protecting Intellectual Property
How the Chinese are Challenging Intellectual Property; Best Strategies for Developing and Maintaining a Strong Intellectual Property Portfolio
Dickenson Peatman & Fogarty
4:15Non-Tariff Barriers to Entrance
Understanding Non-Tariff Regulations That Can Impact Exports
Vice Pres./Int’l Trade Counsel
Wine Institute
4:45Black Markets and Counterfeiting
Recognizing That Black Market and Counterfeit Wine in the China Market Exists and That the U.S. Exporter Should Share in the Solution with the China Importer and Supply Chain Until Served Or Sold; Recognizing The Common Methods: Relabeling, Recycling (Empty Bottles) and “Reverse Fraud”; Working With The Industry on Solutions; Monitoring the Changes That Might Result with the New China Government
WJ Byrnes & Co.
5:15Adjourn and Reception


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Scott E. Bartel, a partner with Locke Lord LLP, represents a number of Chinese domestic companies, as well as other foreign private issuers, in connection with their capital raising efforts and acquisitions in the U.S. He was previously a member of the Division of Corporate Finance of the Securities and Exchange Commission in Washington, D.C.

Christopher Bower, CPA, is Supervisor of International Tax Services with Burr Pilger Mayer, Inc. He previously was with the Law Office of Steven Ledgerwood, where he researched tax laws and worked on contract interpretation and indemnification rights. He lived and practiced in China for several years and speaks fluent Mandarin.

Ronald C. Fondiller is Senior Vice President, General Counsel and Secretary of Constellation Brands, Inc. in Victor, New York. He protects the company’s assets, personnel and business by providing legal counsel and oversight for overall operations and business functions.

Linsey Gallagher is Director of International Marketing with Wine Institute, the public policy association of 1,100 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.

Lisa Hageman is Vice President and Assistant General Counsel of Global M&A and Projects with Diageo, the world’s leading premium drinks business. She is responsible for counseling Diageo Chateau & Estate Wines Company (Diageo’s U.S. wine company) as well as North American projects and global M&A.

Tom LaFaille, Vice President and International Trade Counsel with Wine Institute, works with the U.S. Tax and Trade Bureau, Office of the U.S. Trade Representative, USDA Foreign Agricultural Service and U.S. Commerce Department officials and international industry organizations to reduce trade barriers and open export markets for U.S. wineries.

John A. Leitner is the Chairman and President of W.J. Byrnes & Co, a customs brokers, freight forwarders, indirect air carriers, NVOCC, and global logistics provider. He is a recipient of the prestigious “E” award by the President of the United States for Excellence in Export service, and has been an instructor, lecturer and speaker worldwide on international trade.

Katja Loeffelholz is an attorney with Dickenson Peatman & Fogerty and a member of the firm’s Intellectual Property practice group. Her practice focuses on counseling and representing clients on all aspects of trademark, trade dress, copyright and related issues.

Michael T. McCune, Director of Global Advisory Services at Iconoculture, is a retail/consumer marketing consultant with deep knowledge of the Chinese marketplace. He oversees the firm’s ChinaFocus Program, an immersion experience that takes executives to China and exposes them to factors impacting the evolution of China’s consumers.

Brady Ni is Associate Director, FMCG (Fast Moving Consumer Goods) and Liquor, with The Nielsen Company in Shanghai, China. He leads businesses with liquor clients in China, with the goal of providing better understanding and insight of the Chinese market and its consumers.

Elizabeth R. Palmer, Senior Counsel with Dickenson Peatman & Fogarty, joined the firm’s business group in 2011 and is the senior business lawyer in its Santa Rosa office. Her experience covers a broad range of business matters.

Michael Parr, Vice President of International Sales with Wente Family Estates, has managed international markets for Wente for the past 13 years. He was previously based in The People’s Republic of China, where he worked as Sales Director for the first American-Chinese joint venture company to import premium wines from around the world.


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This seminar is approved for the following credits

THE SEMINAR GROUP is a State Bar of California approved MCLE provider; therefore, this course is approved for 6.5 general CLE credits.

This course has been approved by the Oregon State Bar for 6.5 General CLE credits. - The Seminar Group is an Accredited Sponsor.

This course is approved for 6.25 hours of Washington MCLE credit by the Washington State Bar. Self-Study credit may be available.

This course has been approved for 6.0 hours of Washington MCLE self-study credit by the Washington State Bar.

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits


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Attorney $595.00
2 or more $570.00
Government / Non-Profit $495.00
Other Professionals $395.00
New Associate $360.00
Other Professionals $360.00
Student $297.00
Printed Materials $150.00
DVD Homestudy $620.00
CD Homestudy $620.00
Materials Download $125.00
On Demand - All Sessions $595.00
On Demand Session 1 $126.00
On Demand Session 2 $76.00
On Demand Session 3 $76.00
On Demand Session 4 $101.00
On Demand Session 5 $50.00
On Demand Session 6 $76.00
On Demand Session 7 $50.00
On Demand Session 8 $50.00
On Demand Session 9 $50.00

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 10/10/2013.


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This seminar is being held at:
The Meritage Resort & Spa
875 Bordeaux Way
Napa, CA 94558
Phone: (707) 251-1900
A limited number of sleeping rooms are available at a group rate. To reserve, please phone (707) 251-1900 by September 15, 2013. Mention THE SEMINAR GROUP.

Get directions to seminar location.


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Download brochure to get a printable version of all seminar information.


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