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5th Annual

Wineries, Breweries and Distilleries:

Practical Issues in the Alcohol Industry

July 11, 2014 -- Portland, OR








Wineries, Breweries and Distilleries:


If you own or operate a Winery, Brewery or Distillery, or if you’ve considered entering the exciting and rapidly expanding world of the Alcohol Beverage Industry, this program is a must! Seasoned owners/operators to novices will gain invaluable insight into such important topics as:

  • Special Presentation: Custom Crush and Alternating Proprietor Agreements,
    by Christopher R. Hermann, Stoel Rives LLP
  • Legislative Update
  • Land Use Update
  • Regulatory and Compliance Issues
  • A Common Sense Approach to Starting and Building a Successful Small Winery
  • Finance and Improving Valuations
The alcohol beverage industry in the Pacific Northwest is booming and undergoing rapid change. Attend this cutting-edge seminar to hear how recent industry changes and legal reform will impact your winery, brewery or distillery.

Please plan to join us July 11 in Portland as we explore the rewarding world of Wineries, Breweries and Distilleries.

Thank you to the Seminar Sponsor Wines and Vines.

Seminar Sponsor:

Credits: See the credit section for full information
OR CLE - 5.0 General Credits
CA CLE - 6.25 General Credits

Who Should Attend:
Winery Owners and Operators
Brewery Owners and Operators
Distillery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Anyone Involved in or Interested in Owning a Winery, Brewery or Distillery


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Friday, Jul. 11, 2014
9:00Introduction and Overview
Perkins Coie LLP
9:10Legislative Update
Updates and Changes in both State and Federal Law Impacting the Alcohol Industry; Status of the Alcohol Industry
Willamette Valley Vintners
10:00Land Use Law Update
Recent Cases of Interest; Location Considerations for Operations and Sales; Alternative Operations, i.e. Weddings, Parties, Rentals; Water Laws
Perkins Coie LLP
Perkins Coie LLP
11:00Regulatory and Compliance Issues
Obtaining Licenses to Own and Operate a Winery, Brewery or Distillery; Unique Industry Licensing Issues; Labeling; Changing Licenses; Interstate and International Considerations; Environmental Considerations; Understanding the Timing and Order of Applications
Craft Brewers Alliance Inc
Metro License Manager
Oregon Liquor Control Commission
12:00Lunch (on your own)
1:15A Common Sense Approach to Starting and Building a Successful Small Winery
Is My Product Good Enough? Balancing Time, Space and Money; Knowing Your Market and Setting Your Prices; Being Honest about Production Costs; Selling to Wholesale and Retail Customers; Staffing from the Owner’s Perspective and The Employee’s View; Competition: How Much Fame Can I Afford?
Riding the Tiger: How to Create A Successful Winery During Tough Times
Moscow, ID
2:30Finance and Improving Valuations
Growing Your Business; Knowing When to Hit the Gas; Understanding the Alcohol Industry as a Whole; Private Equity, Venture Capital, Angel Investment; Exit Strategies
Perkins & Company PC
Zepponi & Company
4:00Special Presentation: Custom Crush and Alternating Proprietor Agreements
Key Contract Terms and Potential Pitfalls
Stoel Rives LLP
5:00Adjourn and Reception


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Michael C. Robinson, Program Chair, is a partner with Perkins Coie LLP in the firm’s Land Use practice. Well known throughout Oregon for his land use representation, he focuses on obtaining land use approvals and highway access permits for commercial, residential and institutional development.

Mario Zepponi, Program Co-Chair, President of Zepponi & Company, has extensive experience performing brand, winery and vineyard valuations, as well as negotiating and structuring purchase, sale and lease transactions.

Jim Bernau, President of Willamette Valley Vineyards, has contributed his expertise in governmental affairs over the years, serving as the industry’s first Political Action Committee Chair, Legislative Committee Chair and as President of the Oregon Winegrowers Association.

Janene Grace, a Regulatory Specialist with Craft Brewers Alliance, Inc., previously worked as an Investigator at the Northwest Field Office of the Alcohol and Tobacco Tax and Trade Bureau. During that time, she performed numerous product integrity investigations.

Christopher R. Hermann, a partner with Stoel Rives LLP, is the founding chair of the firm’s Winery and Vineyard Management group and co-chair of its Beverage and Hospitality group. He has worked with Northwest wineries, vineyards, breweries and distilleries for many years.

Seth J. King, Senior Counsel with Perkins Coie LLP. He practices land use law with an emphasis on zoning and development matters. He has extensive experience advocating at quasi-judicial hearings, and obtaining permit and entitlement approvals.

Daniel McNeal, Metro License Manager for the Oregon Liquor Control Commission, has over 20 years of experience working in the field of liquor licensing and regulation. He has given presentations on liquor licensing to industry groups, citizen groups, police, local governments, etc.

Keith H. Meyers, CPA, ABV, CFF, is a shareholder with Perkins & Company PC. Appraisals he has prepared have included the valuation of closely-held companies, trust and partnership interests, restricted securities and other intangibles. He has performed valuations for estate and gift tax purposes, ESOP and Phantom Stock issues, merger and acquisition studies and divorce.

Stuart Scott, former owner of an Idaho winery, is the author of Riding the Tiger: How to Create a Successful Winery During Tough Times. During his 29-year career, the winery won numerous awards.


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This seminar is approved for the following credits

This course has been approved by the Oregon State Bar for 5.0 general CLE credits. - The Seminar Group is an Accredited Sponsor.

This course has been approved for 6.0 hours of Washington MCLE credit by the Washington State Bar. Self-Study credit may be available.

THE SEMINAR GROUP is a State Bar of California approved MCLE provider; therefore, this course is approved for 6.25 general CLE credits.

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits


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Attorney $595.00
2 or more $570.00
Government / Non-Profit $495.00
New Associate $460.00
Other Professionals $395.00
Student $327.00
Printed Materials $150.00
DVD Homestudy $620.00
CD Homestudy $620.00

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 7/3/2014.


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This seminar is being held at:
Hilton Portland & Executive Tower
921 SW Sixth Avenue
Portland, OR 97204
Phone: 503-226-1611
A courtesy block of sleeping rooms has been set aside at a group rate. To reserve, please visit and enter the code SEM into the Group/Convention Code box, or call 1-800-HILTONS (mention the code SEM and THE SEMINAR GROUP), by June 17, 2014.
Get directions to seminar location.


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Download brochure to get a printable version of all seminar information.


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Register now.

Click here for more information regarding registration.

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