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Wineries, Breweries and Distilleries:

Practical Issues in the Alcohol Industry

August 15, 2014 -- Seattle, WA








Wineries, Breweries and Distilleries:


If you own or operate a Winery, Brewery or Distillery, or if you’ve considered entering the exciting and rapidly expanding world of the Alcohol Beverage Industry, this program is a must! Seasoned owners/operators to novices will gain invaluable insight into such important topics as:

  • Special Presentation: Viticulture and Enology at Washington State University
    Presented by Thomas Henick-Kling, PhD, Dir., Viticulture & Enology, Washington State University
  • Legislative Update
  • Land Use Update
  • Regulatory & Compliance Issues
  • Creating & Protecting Intellectual Property Rights
  • Research, Education and the New Wine Science Center
  • Finance and Improving Valuations
  • Case Study: Starting a Brewery or Distillery
The alcohol beverage industry in the Pacific Northwest is booming and undergoing rapid change. Attend this cutting-edge seminar to hear how recent industry changes and legal reform will impact your winery, brewery or distillery.

Please plan to join us August 15 in Seattle as we explore the rewarding world of Wineries, Breweries and Distilleries.

Thank you to the Seminar Sponsor Wines and Vines.

Seminar Sponsor:

Credits: See the credit section for full information
WA MCLE: 5.75 hours of Washington MCLE self-study credit.

Who Should Attend:
Winery, Brewery, Distillery Owners and Operators
Farmers and Vineyard Managers
Land Use Professionals
Government Officials
Anyone Involved in or Interested in Owning a Winery, Brewery or Distillery


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Friday, Aug. 15, 2014
9:00Introduction and Overview
Stoel Rives LLP
Foster Pepper PLLC
9:10Legislative Update
Updates and Changes in both State and Federal Law Impacting the Alcohol Industry; Status of the Alcohol Industry
Washington Wine Institute
President, Washington Brewers Guild;
Co-Owner, Schooner Exact Brewing
10:00Land Use Law Update
Water Laws; Recent Cases of Interest; Location Considerations for Operations and Sales; Alternative Operations, i.e. Weddings, Parties, Rentals
Stoel Rives LLP
10:45Regulatory and Compliance Issues
Obtaining Licenses to Own and Operate a Winery, Brewery or Distillery; Unique Industry Licensing Issues; Labeling; Changing Licenses; Interstate and International Considerations; Environmental Considerations; Understanding the Timing and Order of Applications; Tasting Rooms; Retail Licensing; Auditing Functions
Stoel Rives LLP
Washington State Liquor Control Board
Washington State Liquor Control Board
Liquor Enforcement Ofcr.
Washington State Liquor Control Board
Regulatory Compliance Specialist
Ste. Michelle Wine Estates Ltd.
12:00Midday Break
1:15Creating and Protecting Intellectual Property
Creating Brand Value; Creating Goodwill with Brand; Establishing Defensible Trademarks; Copyrights as IP; Working with the TTB to Ensure You Get the Label You Want
Foster Pepper PLLC
1:45Special Presentation; Viticulture and Enology at Washington State University: A Look at Research, Education and the New Wine Science Center
Research and Education Programs at WSU and Their Close Collaboration with the Washington Wine Industry; Description of the Wine Science Center; The Role the Center Will Play in WSU’s Programs and in the Development of the Washington Grape and Wine Industry
Dir., Viticulture & Enology
Washington State University
2:45Finance and Improving Valuations
Growing Your Business; Knowing When to Hit the Gas; Understanding the Alcohol Industry as a Whole; Private Equity, Venture Capital, Angel Investment; Exit Strategies
Perkins & Company PC
Zepponi & Company
3:45Case Study: Starting a Brewery or Distillery
The Trials and Tribulations of Starting an Alcoholic Beverage Business; Best Practices and Things to Avoid
Seattle Distilling
President, Washington Brewers Guild;
Co-Owner, Schooner Exact Brewing
Copperworks Distilling
5:00Adjourn and Reception
Sponsored by The Seminar Group


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Susan M. Johnson, Program Co-Chair, a partner with Stoel Rives LLP, focuses on the food, beverage and hospitality industries. With broad experience in business counseling, litigation and alcoholic beverage regulation, she works with industry associations, in-house counsel and law firms on complex transactions, litigation consultation and legislative initiatives involving alcoholic beverage issues.

Judith A. Shulman, Program Co-Chair, is an attorney with the Seattle law firm Foster Pepper PLLC and practices in Walla Walla. She is a member of the firm’s Real Estate practice and its Wineries, Breweries and Distilleries industry team. She concentrates her practice on counseling clients in connection with real estate and business transactions, with a focus on the representation of wineries.

Mario Zepponi, Program Co-Chair, President of Zepponi & Company, has extensive experience performing brand, winery and vineyard valuations, as well as negotiating and structuring purchase, sale and lease transactions.

Erin L. Anderson, Of Counsel with Stoel Rives LLP, has significant experience representing independent power producers and regulated utilities in site certification and environmental review under NEPA, SEPA, CEQA and similar state laws, as well as operational compliance with state and federal regulations.

Joel Ard is a member with Foster Pepper PLLC. His litigation practice focuses on the defense of patent infringement claims and challenges to patent validity as well as disputes over trademarks, copyrights and other intellectual property. He has experience in post-grant practice before the Patent Office, particularly contested reviews conducted in parallel with patent infringement litigation.

Heidi E. Braley is a Licensing Lead for Non-Retail/Retail Applications in the Manufacturers, Importers and Wholesalers Unit, Licensing and Regulation Division, Washington State Liquor Control Board. She currently leads a team of three investigators and two customer service representatives.

Ishan D. Dillon is Chief Zymologist and CEO of Seattle Distilling, a 100% grain-to-bottle distillery established in 2012. He has a background in brewing and distillation sciences, as well as several years of experience in business management and real estate.

Rick Garza is the Agency Director of the Washington State Liquor Control Board. He has served with the LCB since 1997. Prior to joining the LCB, he served 13 years as a staff member for the Washington State Legislature, including five years with the Washington State Senate and eight years with the State House.

Thomas Henick-Kling, PhD, is Director of Viticulture & Enology and a Professor of Enology with Washington State University at its Richland campus. Before moving to Australia in 2007, he worked at Cornell University for 20 years. He was instrumental in the establishment of Cornell’s undergraduate program in enology and viticulture.

Jean M. Leonard is an attorney and Director of Government Affairs at the Washington Wine Institute, the advocacy organization that focuses on state legislative and regulatory issues affecting the Washington wine industry. For two decades, the Institute has united the dynamic and diverse wineries across this state to ensure the collective strength of the industry’s voice is heard.

Lt. Richard A. Manoli is a Liquor Enforcement Officer who currently supervises the Manufacturers, Importers, and Wholesalers Unit for liquor in the Enforcement Division of the Washington State Liquor Control Board. He supervises five officers in ensuring the understanding and compliance of the rules and laws by non-retail alcohol license and permit holders.

Heather McClung, President of the Washington Brewers Guild, deals with policymakers to protect the interests of the brewing industry. She is also owner of Schooner Exact Brewing. In its first year, 2007, the brewery produced 50 barrels. In 2012, the brewery expected to brew 3,000 barrels – the equivalent of 6,000 kegs of beer.

Keith H. Meyers, CPA, ABV, CFF, is a shareholder with Perkins & Company PC. Appraisals he has prepared have included the valuation of closely-held companies, trust and partnership interests, restricted securities and other intangibles. He has performed valuations for estate and gift tax purposes, ESOP and Phantom Stock issues, merger and acquisition studies and divorce.

Jason Parker is President, Distiller and Co-Owner of Copperworks Distilling Company. He began his career in the alcohol industry by working as first brewer at Pike Place Brewery (now Pike Brewing Company) in 1989. After taking a 13-year hiatus from the beverage industry, he opened Copperworks in October, 2013.

Tom Vercillo is a Regulatory Compliance Specialist with Ste. Michelle Wine Estates Ltd. His areas of expertise include federal and state alcoholic beverage regulation, alcoholic beverage marketing and trade practices, franchise distribution law, and general marketing and advertising law.


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This seminar is approved for the following credits

This course has been approved for 6.0 hours of Washington MCLE credit by the Washington State Bar. Self-Study credit may be available.

This course has been approved for 5.75 hours of Washington MCLE self-study credit.

If this seminar has not been approved for the credits you require, let us know and we will look into it for you.

Information on Continuing Education Credits


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Attorney $595.00
2 or more $570.00
Government / Non-Profit $495.00
New Associate $460.00
Other Professionals $395.00
Student $327.00
Printed Materials $150.00
DVD Homestudy $620.00
CD Homestudy $620.00
Materials Download $125.00

Fee Description

Cancellation Policy

We will refund your tuition less a $50 cancellation charge if we receive your cancellation by 8/8/2014.


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This seminar is being held at:
Hilton Seattle
1301 6th Avenue
Seattle, WA 98101-2304
Phone: 206-624-0500
A courtesy block of sleeping rooms has been set aside at a group rate. To reserve, please call 206-695-6003 by July 15, 2014. Mention THE SEMINAR GROUP.
Get directions to seminar location.


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Download brochure to get a printable version of all seminar information.


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Register now.

Click here for more information regarding registration.

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