Wine has moved beyond its agricultural roots to become a broadly distributed, popular affordable luxury. Strategies that create and sustain relevance for consumers and value for investors are essential to success.
Maximizing value is dependent on a winery’s ability to increase price, demand and availability while improving the productivity of resources. Value is often an intangible element measured by markets and significantly affects opportunities for succession, exit, finance and investment.
This seminar will focus on identifying the sources of value creation, strategies used to create it and how successful companies leverage it to perpetuate further growth.
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Operating strategies and best practices in brand management, portfolio management and resource allocation
Market strategies and channel management; selling, distribution management; customer and consumer relationship management skills
Leveraging value and positioning the business to appeal to the next cycle